Unas Tokyo, Tokyo Pop-up & Exhibition
In August 2025, Unas Tokyo held a special pop-up and exhibition at The Plug in Harajuku, Tokyo. The event celebrated the brand’s journey and cultural identity, highlighting its evolution from the streets of Tokyo to a bridge connecting Saudi and Japanese creativity. Through fashion, music, photography, and film, visitors experienced the Unas Tokyo archive, a story of craftsmanship, community, and cross-cultural expression.
Tokyo, Japan. 2025
Bad Company: Go Skateboarding Day Activation
Bad Company organized a unique skateboarding bus tour in Riyadh, led by Creative Director Yazeed Ahmad, where a group of local skaters were taken across the city to skate different spots together. The activation created a moving community experience, blending skate culture, music, and streetwear energy into one day. This event strengthened Bad Company’s connection to the skate scene, brought the community together in an authentic way, and showcased the brand’s commitment to supporting youth culture and creativity.
Riyadh, Saudi Arabia. 2025
Unas Tokyo Riyadh Pop-up & Exhibition
Unas Tokyo's first pop-up and exhibition in Riyadh this year showcased their archived pieces and unreleased footage of the brand, alongside Unas Tokyo's latest collection drop.
Riyadh, Saudi Arabia. 2024
Unas Tokyo x Frame, Dubai Pop-up
Unas Tokyo's first pop-up in Dubai, held at one of the finest select shops in the region, Frame, showcased the Spring/Summer 2024 Collection.
Dubai, UAE. 2024
Bred Abu Dhabi by Hypebeast
Unas Tokyo's first pop-up in the UAE, featuring the Spring/Summer 2024 collection.
Bred, Abudhabi. 2024
An experimental exhibition of Yazeed's designs and works showcased the hidden story of the brand founders through a short film and a video for the first step of the brand with a selection from Yazeed's photography archive.
Jax, Riyadh. 2023
Yazeed's first exhibition in Tokyo, the purpose of this exhibition was to introduce the community to the diverse culture of Saudi Arabia.
Workers Nakameguru, Tokyo, Japan 2019.
The first interaction for Yazeed's works with the Saudi youth community, the exhibition, and pop-up was an introduction for Yazeed and Unas Tokyo founders' story and lifestyle of their brand.
Riyadh, Saudi Arabia 2019
