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Style Speaks
Short film: The Story of Yazeed.
Esquire Middle East
The Creators: Artistry in Motion | Yazeed Ahmad on cultural collaboration
Fashion Forward
An exclusive chat with Yazeed Ahmad
"Street brand “UNAS TOKYO” is a bridge for youth cultures from Tokyo, Saudi Arabia, and the world"
Where two cultures meet: A Look into Japan-Based Saudi Label, Unas Tokyo
With the collection, they put their message into practice: “Launching a brand and creating new works is never easy. However, we never want our fellow artists to compromise or stop innovating. Believe in your ideas and continue your creations.”
“I like how smaller culturally mixed creatives are born here, and creative people meet to create something. I think seeing that has helped us improve our skills.”
“I feel like there is a bit of ignorance about Saudi and a lot of wrong ideas,” says Yazeed. But rather than putting focus on what the international lens has to say, for him, and other creatives, it’s all about cultural production. “All I want to see is young Saudis creating and having fun. I don’t care and we shouldn’t care about what the world thinks about us at all as long as we’re doing what we want to do.”
"Meet the Saudi restyling Tokyo streetwear."
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