Yazeed Ahmad collaborated with Telfaz11 as Creative Director and Designer on the development of apparel for Alkhalat, one of the studio’s most influential productions.
The project focused on translating the cultural identity and storytelling of Alkhallat into physical products through fashion and design. Yazeed led the creative direction and product design process, developing clothing pieces and visual concepts that connect the audience of Alkhalat with the product, bridging film culture with contemporary streetwear.
JAX Skate Park: Creative Direction & Programming Design
A 10-day skateboarding activation held at JAX District in Riyadh during Ramadan, designed to empower and engage the local skate community. The activation transformed the space into an open skate environment featuring beginner sessions, workshops, daily skate challenges, and a community skate contest.
Yazeed led the creative direction and programming of the activation, developing the concept and designing the overall skate park experience while collaborating with local skaters and partners to create a community-driven event.
Bad Company: Creative Direction and Brand Transformation
As the Creative Director and driving force behind Bad Company, Yazeed has redefined the brand’s direction from a local streetwear label into a culturally rooted, globally recognized creative platform.
Under his leadership, Bad Company evolved beyond clothing, becoming a movement that connects fashion, street culture, and community in Saudi Arabia and beyond. Yazeed led the full brand transformation, developing a new identity system, visual language, and strategic roadmap that align with the brand’s youthful spirit and cultural authenticity.
He spearheaded creative direction, design, marketing strategy, and on-ground activations, bringing the brand to life through immersive experiences such as skate events, pop-ups, and artistic collaborations. Through this, he built a strong, engaged community around Bad Company, one that reflects the voice of a new Saudi generation shaped by creativity, confidence, and collaboration.
SV: A lifestyle brand by Saudia Airlines.
As a fashion and strategy consultant for SV, the lifestyle brand launched by Saudia Airlines, Yazeed was involved in shaping the brand’s creative direction, product strategy, and cultural positioning. His role focused on aligning SV’s fashion identity with its core concept of "Neo-Authenticity", merging Saudi heritage with global trends to empower modern self-expression.
Yazeed is leading the brand as the creative director and designer, Unas Tokyo is a streetwear brand based in Tokyo.
Born out of Tokyo streets, Unas was Founded in 2018 by Yazeed, Basil and Yusef who had multicultural visionary experiences in film, art and culture that inspired them to create a fashion-led platform. Offering original streetwear garments with high-quality materials and craftsmanship.
Unas Tokyo creates timeless pieces with a sartorial edge.
Unas Tokyo looks to breathe a new life into streetwear.
Worked for GQ Middle East as a Creative Director, Creative Coordinator, and Casting Director for their editorial shoots 'Arabs
in Tokyo' And Meet the Middle Eastern and African New-Gen Creatives in Japan
